IT Home June 9th news, according to the Financial Times yesterday, Apple is facing major resistance to introducing AI upgrades to Siri, which also makes the outside world pessimistic about whether it will bring breakthrough AI progress at its upcoming annual conference next week.
The Financial Times quoted several resigned employees as saying that Apple tried to use advanced large language models to improve Siri's smart performance, but encountered many technical difficulties.
Apple is trying to replace current support with self-developed models Siri The goal is to create an AI assistant that can truly "conversation". According to IT Home, Siri is currently embedded in the Apple device of 100 million levels and is an indispensable part of the Apple ecosystem.
A former executive pointed out that Apple's approach is different from companies such as OpenAI, which is a constructed generative AI voice assistant from scratch; while Apple chose to "climb" transformation on the original system, resulting in frequent problems. A former executive bluntly stated that this approach was destined to fail to completely revolutionize Siri, "They did fall."
Siri's reinvention is at the heart of Apple's AI strategy, "Apple Intelligence," which was first released at last year's developer conference to promote a new round of device sales.
JP Morgan analyst Sammike Chatgee pointed out that investors are now more concerned about whether Apple can realize its promises last year, rather than drawing new pie.
AI problems also impacted Apple's stock price. Since the beginning of this year, Apple's stock price has fallen by about 18%, becoming the worst performer among the "seven major technology stocks", far behind the overall flat Nasdaq index. Siri is at the heart of this AI crisis. As Apple's earliest voice assistant, it is seen as the key to implementing the capabilities of iPhones and other devices "agents".
A former senior employee who had been involved in Siri development said that since ChatGPT was released in late 2022, “the paradigm of conversational interaction has changed rapidly, and Siri is clearly behind the scenes.” He admitted that he was surprised that multiple features announced last year were ultimately unable to catch up with the starter.
Bank of America analysts pointed out that Siri's technology delay means that Apple will be able to launch a modern AI assistant in the next three years or even longer, far behind competitors such as Google.
Another former executive said that Apple's AI team has been in a long-term long-term management state and lacks a unified strategy, and senior management was once unwilling to provide adequate budgets for related projects, which exacerbated the problem.
In addition, privacy protection is also a major challenge. Apple emphasizes that user data is processed locally, and AI models need to be run on the device side, which limits the model size and increases the technical complexity.
