IT Home reported on June 9 that the Beijing Municipal Bureau of Economics and Information Technology and five other departments issued the "Implementation Plan for the High-Quality Development of Beijing Fashion Industry (2025-2027)" (IT Home Note: hereinafter referred to as the "Plan"), which proposed to encourage the creation of an immersive experience of "conspicuous, playable, and purchaseable", expand consumption scenarios such as brand physical stores, intangible cultural heritage exhibition halls, technology interactive exhibition areas, historical and cultural districts, and create a new retail model that integrates product cognition, brand display, and in-depth experience, activate product consumption momentum, and enhance product premium capabilities.
The "Plan" also mentions that creative markets should be created in business districts, scenic spots, cultural industry parks, etc., enrich the supply scenarios of consumer goods, and meet creative, personalized and emotional consumption needs. Support a number of robots to be used first in education, medical care, elderly care and other scenarios, accelerate product research and development and iteration, and expand the robot post-service market.
The development goal of the "Plan" says that by 2027 In 2019, the scale of the fashion industry has increased significantly, the industrial radiation power has continued to increase, the innovation vitality has continued to burst out, and the green development system has become increasingly perfect. New products, famous products, high-quality products and trendy products are emerging one after another, and the category leadership, quality competitiveness and brand influence have been significantly improved. Gather and cultivate a group of fashion design talents with domestic and foreign influence, launch a group of Chinese design solutions; add a group of famous Chinese consumer products, create a group of national-level "digital three products" application scenario cases; attract and cultivate a group of internationally renowned benchmark enterprises, and create a group of fashion characteristic industrial parks represented by Zhangjiawan, Changping Xiaotangshan, etc. in Tongzhou.
The "Plan" requires promoting the deep integration of electronic products with technologies such as artificial intelligence and the Internet of Things, strengthening design-driven, encouraging the improvement of product intelligence, and paying attention to personalized and customized needs. Support the launch of trendy portable wearable devices and the development of new products such as artificial intelligence personal computers. Support the development of a smart terminal product system with smartphones as the core and build an interconnected device ecosystem. Accelerate the construction of application scenarios and improve the experience of virtual reality and augmented reality devices in the entertainment fields of home entertainment, interactive games, etc.
The "Plan" supports the integrated development of Chinese-style quality furniture and modern smart homes, pays attention to the specific needs of "one old and one young", and creates a smarter, more convenient and more comfortable home space. Encourage the development of furniture and homes with both practical functions and artistic tastes, and carry out reverse customization of products, personalized design and flexible production. It is encouraged to launch new smart home products to enrich functions such as bionic design, multi-modal interaction and emotional services, and expand the home life application scenarios of robots. Promote the development from single-item intelligence to whole-house intelligence, output whole-house ecological solutions, provide immersive decoration experience, and actively expand the "people-car-home" scenario.
The "Plan" mentions grasping the technological changes of intelligent interaction, autonomous driving, cutting-edge materials, creating fashionable products for automobiles, enriching new intelligent experiences, and promoting cars to become a new space for mobile life. Encourage the research and development of high-end new models with a more technological and fashionable look to explore overseas markets. Support the development of all-sensory intelligent driving products, use technologies such as large-size touch screens, holographic projection, intelligent interactive assistants, etc., and explore cutting-edge scenarios such as in-vehicle entertainment, health monitoring, and emotional perception. It is encouraged to provide users with personalized customized services through modular platforms, brand collaboration, information identification and other models and technologies.
