All those who are familiar with Huawei mobile phones know that Huawei adopts a dual flagship strategy and released the Pura series in the first half of the year, positioning the fashion image flagship, mainly aimed at female users; the mate series in the second half of the year, positioning the all-round business flagship, mainly aimed at male customers; the Pura series and the mate series complement each other, helping Huawei gain more high-end mobile phone market share. The flagship Pura80 series for the first half of 2025 will be released on June 11, and good news has also been heard from the mate70 series. As of June 1, the total activation volume of the entire series was about 4.98 million units. Now a few days have passed, and the activation volume has definitely exceeded 5 million units.
The biggest highlight of Huawei Pura80 series is undoubtedly the image, and both the main camera and the telephoto will usher in major upgrades. In terms of main cameras, Huawei Pura80 series will launch the first domestic one-inch ultra-large bottom sensor, realizing the independent control of high-end image sensors. This sensor was developed by Huawei and uses a number of Huawei patented technologies. It uses RYYB technology and has a pixel of 50 million. It is manufactured by domestic manufacturer Styway, which will be exclusive to Huawei. It is reported that in addition to the standard version, the other three models of the Pura80 series will be equipped with domestic 1-inch sensor main camera.
The telephoto of the Pura80 series will also usher in a major breakthrough. Thanks to Huawei's new patent of "one-bottom dual telephoto", the optical path switching between the telephoto and the ultra-telephoto is achieved through position switching of the movable prism, achieving harmonious coexistence between the telephoto and the ultra-telephoto. The Huawei Pura80 series supports 10x optical zoom. The first-bottom dual telephoto not only improves the optical zoom ratio, but also realizes the sharing of some prisms, large-bottom CMOS sensors and sensor anti-shake modules, thereby reducing space occupation and greatly reducing costs.
In addition to breaking through optical zoom, the Pura80 Ultra will also be equipped with a domestic 1/1.3-inch ultra-large bottom periscope telephoto sensor, which is also the largest telephoto sensor at present, and also uses RYYB technology. OPPO executives said the sensor is very expensive, breaking the industry's cost record for a single sensor. With larger optical zoom and larger telephoto sensors, the performance of the Pura80 series telephoto performance will be amazing.
What impact will Huawei Pura80 have on the mate70 series? There is indeed a certain competitive relationship between the Pura80 series and the mate70 series, but due to different product positioning, the two products are more complementary than competition. At the end of last year, after the release of the mate70 series, the sales of the Pura70 series did not decline, but achieved rapid growth. At present, the total activation volume of the Pura70 series has exceeded 13 million units.
After the Huawei Pura80 series is launched, the mate70 series is expected to start a price reduction. At present, the price of the mate70 series is relatively strong, with the price reduction within 500. The biggest competitor of Huawei mate70 series, the current decline of Apple's iPhone 16 series is as high as 2,000, and the decline of other domestic high-end mobile phones is also around 1,000. The price reduction space for Huawei mate70 series is very large. After the price reduction, some models can also enjoy national subsidies, price reduction + national subsidies, and the sales of Huawei mate70 series have increased rapidly after all, and it is no problem to exceed 10 million in the life cycle.
