Today, Pop Mart founder Wang Ning successfully topped the top with his net worth of US$20.3 billion, replacing Qin Yinglin as the new richest man in Henan. This news has attracted widespread attention.
After in-depth exploration of Pop Mart's financial report over the past year, it is not difficult to find that this leading company in the trendy toy industry has shown an amazing growth trend.
As of December 31, 2024, Pop Mart's employees reached 6,702, of which 5,267 sales employees and 1,435 administrative and developers. In terms of salary expenditure, Pop Mart spent a total of RMB 1.4624 billion on employee costs (covering salaries, wages, allowances and benefits).
In 2024, Pop Mart achieved a significant growth of 107%, and its revenue successfully exceeded the 13 billion mark. The total revenue of its main business IP sales reached 13 billion yuan. The biggest highlight of this year is the rapid development of overseas markets, with the proportion of revenue contribution significantly increased from 17% to 39%. Looking back at 2023, overseas market revenue exceeded 1 billion yuan, and by 2024, this number soared to 5 billion yuan.
In terms of profitability, Pop Mart performed well, with gross profit margin stably maintaining between 66% and 68%, and its net profit soared to 3.1 billion yuan, a year-on-year increase of 189%.
As a typical To C company, sales and market expenses are Pop Mart's largest expenditure items, accounting for up to 28%, with a total expenditure of 3.65 billion yuan. By comparison, labor costs account for 11%.
In terms of per capita efficiency, Pop Mart's operating income in the past year was 13.04 billion yuan, the number of employees was 6,702, the per capita revenue reached 1.945 million yuan, and the per capita profit was as high as 466,000 yuan. In terms of labor costs, Pop Mart's labor cost was 1.049 billion yuan in 2023, and increased to 1.462 billion yuan by 2024, a year-on-year increase of 39.37%. At the same time, the total salary of Pop Mart employees in 2024 was 1.27 billion yuan. Based on the number of employees, the average salary is 189,000 yuan.
