A netizen posted late at night on June 7, going crazy! The sky fell after 360's marketing department employees overnight!
The employees of the 360 Marketing Department disbanded overnight. This is not news. This is the Weibo post posted by Zhou Hongyi in the middle of the night. 360 has been making losses over the years. Although it is a little profitable this year, I can’t afford to be proud. Continuing to save money can make 360 live longer, and of course it can also make 360 stronger.
I think the main reason for 360's losses in recent years is that the marketing department has done too much and is useless. These tasks can be replaced by AI, and it can be replaced better.
Netizens questioned: Can you really save tens of millions by disbanding the marketing department overnight? 360 has been losing money over the years. Can you really save money? Can AI really completely replace the marketing department? If it really can? How much pressure will it put on the market for immortality? !
What's going on?
Let's take a look at this horrifying news. On June 6, the night before the college entrance examination, Zhou Hongyi seemed to be preparing for his life to "college entrance examination" again.
The uncle in red Zhou Hongyi posted a video claiming that I was going to kill the entire marketing department of 360, which sounded like a fantasy, but this time I was about to take action seriously. From today on, I will have a challenge to complete a complete new product launch conference by myself. The core of this challenge is to test the nano AI super search intelligent body that will be released on June 11.
He mentioned that 360 had been losing money before, and now he just had a little profit and had to continue saving money. He also complained that this press conference did not use AI and did not have good results, and he was worried about how to do it in the next few hundred games.
In response to this matter, some netizens questioned, kill the marketing department? 1. Will you connect with suppliers? 2. Will you compare prices with OA? 3. Do you know how to operate the console? 4. Will you match the best venue according to the nature of the event, content links, personnel, etc.? 5. Will you negotiate to maximize the integration of foreign industry resources? 6. Do you know how to make pictures and shoot clips and do not know how to prevent infringement of font images? 7. Will you deal with emergency situations in crisis? Let’s just say that, if there is no professional marketing department to clear the entire process for you, you will have to clamp your hands next time you take a car and close the door!
Some netizens analyzed that to be honest, judging from these products of 360 in recent times and some of the business conditions of the cars you invested in by Mr. Zhou, your company should not have a big god, even a little god, and even a reliable product manager, and no one can beat. If you don’t talk about big things, just talk about small things. That is to say, Nezha Auto’s marketing basically has no marketing. Without marketing, there will be no product design. Without product design, it is just a blind car manufacturing. Where does the user experience come from? There is also the name Nezha Auto. To be honest, I really don’t know who came up with it. People with a little product thinking will not give such a name if they have a little understanding of it. When making a product, you must think systematically. From naming to product delivery to marketing, you must think clearly about the entire closed loop, and it is linked one by one. Nezha Auto is better, without any user experience, and no product thinking is useful. I really don't understand, spending so much money is totally a fool.
As soon as this news came out, the employees of the 360 marketing department were probably completely stunned. It was so furious that people couldn't sleep! The boss said that doing this would save the company tens of millions, and he also felt that the marketing department's job was an all-round replacement for AI.
But to be honest, let alone whether AI can take on all the work of the marketing department, the compensation for dismissing employees is a considerable amount of money. According to the Labor Law, if the illegal cancellation is terminated, double compensation will be required. Can this really save money?
People who understand the work of the marketing department must know that the work of the marketing department is not easy to hold a press conference. For example, market research requires understanding user needs, brand promotion requires creative ideas, and customer maintenance depends on human relationships. These have to rely on people to deal with different people and support them by creativity and adaptability. This is exactly the current shortcomings of AI.
Therefore, Zhou Hongyi's move is mostly a sensationalist, which is also the basic operating model of an Internet celebrity. I believe that Zhou Hongyi’s bold statement this time is probably just a gimmick to attract traffic.
What do you think about this?
