Sential rain and grinding seedlings are planted in all fields. June 5 is the grinding plant of one of China's 24 solar terms. JD announced the launch of JD's high-quality agricultural product base plan (referred to as JD's base plan). This year, it will go deep into more than 100 characteristic agricultural product industrial belts and work with partners to establish a one-million-acre JD base to select good, cheap, authentic and authentic agricultural products for consumers; by creating projects such as direct source hair, 10 billion agricultural supplements, and supply chain optimization, it will help agricultural products sell well and promote the high-quality development of rural characteristic industries.
Explore good products: establish 100 bases such as Wuchang rice, covering nearly 10 categories such as fruits
In recent years, some high-quality agricultural products are relying on emerging means such as e-commerce and live broadcast to expand sales channels, moving from the mountains and from the region to the whole country, providing strong support for farmers to increase their income and become rich.
Under the business opportunities, some problems have also been seen, such as: there are chaos in the market such as "free ride" and "trip through famous brands". According to the plan, the professional buyer team of JD Supermarket selected high-quality and large-scale agricultural products. Through field inspections of a large number of production areas, they jointly established Wuchang rice, Xinjiang flour, Qinzhou yellow millet, Xishuangbanna glutinous corn, Huili pomegranate, Gannan navel orange, Sichuan Eimeng orange, Aksu apple, Dalian sea cucumber, Ningxia Yanchitan sheep, Yimengshan black pig and other JD bases, covering nearly 10 categories such as edible oil, flour, rice, fruit, seafood and aquatic products, meat, poultry and eggs, and north-south dry goods.
After the establishment of the JD base, JD Supermarket also participated in the control of the production process. Taking Wuchang Rice as an example, this year, JD Supermarket has established a 10,000-acre JD base in the core production area of Wuchang City. It manages it with the most stringent standards in the entire process of transplanting, fertilizing, weeding, harvesting and processing, so as to achieve fidelity and traceability of Wuchang rice, and keep counterfeit and adulterated Wuchang rice from other channels out.
Create good prices: 15% direct hair optimization cost at the source. 10 billion agricultural supplements will invest nearly 7 billion in the next two years.
Good products should also have good prices. In the past, many high-quality agricultural products have been transported frequently and lengthy in the middle links, which have led to the inadequate prices, which has caused many consumers to give up.
According to the plan, JD Supermarket will continue to build direct hair delivery capabilities at the source and establish a direct hair delivery warehouse with cold chain warehousing capabilities. After the agricultural products are harvested, they can be sorted and packaged directly to consumers under the quality control of JD Supermarket. After saving the handling costs of the intermediate links, JD Supermarket gives extremely competitive prices and lowers the consumer's purchase threshold.
Take watermelon as an example. Before, watermelon was going to enter JD warehouse, which had high logistics costs, and the number of handling times, and the damage rate was also high. Now JD Supermarket has established a place of production warehouse in the place of production. After consumers place an order, JD will ship the goods directly from the nearby production area, so the cost is optimized by 15%.
In order to create good prices, JD Base plans also receive support from 10 billion agricultural subsidy projects. In the past year, JD.com has invested a total of 3.5 billion yuan in resource support and direct subsidies, covering 26,000 agricultural products, driving sales of 31 core production areas of over 2 billion yuan, saving users a total of nearly 1 billion yuan.
JD.com will continue to increase its investment, investing nearly 7 billion yuan in the next two years, covering more than 90% of the core industrial bases in the country, allowing more consumers to buy low-priced good agricultural products.
