On June 9, CCTV Finance exposed that some businesses in the online live broadcast room seriously falsely advertised the protective effect of sunscreen clothing, which caused heated discussion. The report pointed out that many products that claim the sun protection index UPF50+ have a measured UPF value of only 30+. A popular sunscreen with sales of more than 30,000 pieces is far from meeting the national standard requirements, and some children's sunscreen clothes also have problems.
In fact, this kind of chaos stems from the difficulty of ordinary consumers to intuitively determine the quality of sunscreen clothing, and the false value of the numerical standard confuses the public. According to the provisions of the national standard (GB/T 18830-2009), when the product's ultraviolet protection coefficient (UPF) is > 40 and the long-wave ultraviolet (UVA) transmittance is <5%, it can only be called "UV-proof product".
In order to make more consumers' clothing shopping experience more at ease, JD Clothing and Zhonglian Product Inspection Group have released the industry's first safety quality standard covering six categories of T-shirts, casual pants, sunscreen clothes, jeans, underwear, and casual shoes. and also uniformly certified and marked clothing products that meet the standards. Consumers can purchase with confidence by identifying the "safe quality" logo, and promise that if the material is counterfeit, each clothing product marked with "safe quality" will be paid 4 times. style="color: #1F2329; --tt-darkmode-color: #9EA4AC;">.
It is understood that as the industry's first clothing safety quality mark, the standard comprehensively regulates the core dimensions of clothing categories such as material, performance, and functions, grading the product quality, and controlling the full link from product selection to quality inspection, providing consumers with more secure clothing category purchase suggestions. For example, the standard specifies the categories of sunscreen clothing in multiple dimensions such as breathability, sun protection, and washing resistance. Among them, according to the safety quality standards, the ultraviolet barrier rate of the raw yarn sunscreen material is generally higher than that of UPF50+. Even if the sun is exposed to the scorching sun for more than 2 hours, the ultraviolet transmittance is still lower than 2%. Even if the machine washes for 50 consecutive times, the UPF value is still stable at more than 45+, and it can still withstand strong ultraviolet rays after 3 years of use.
It can be said that the release of JD Clothing six categories of safe quality standards not only helps consumers solve the invisible and intangible trust pain points when shopping online clothing, meets the market's demand for certain quality, but also provides a unified quality reference for the industry and promotes the retail end of the clothing industry to move towards standardization, standardization and quality. With the continuous promotion and implementation of this standard, it will further promote the high-quality development of the clothing industry, create a safe consumption environment, effectively protect consumer rights, and make clothing consumption truly well-documented.
