Recently, it was pointed out that Apple does not expect to launch new hardware in its 2025 WWDC (Global Developers Conference) keynote speech, and this event may focus on software system releases.
Bloomberg reporter Mark Gurman revealed in a "Power On" newsletter released on Sunday that Apple currently has no plans to release new hardware during WWDC. In fact, Apple has always had a series of hardware products in the preparation stage, such as the iPhone 17, the new Apple Watch, the updated Mac computer, and even the Vision SE. However, most of these products are expected to be unveiled at traditional fall launches.
Despite rumors that the new AirTag is in development and is about to be released, Gurman feels that this product is not enough to debut at WWDC, and it is not very suitable from a reasonable point of view.
From past experience, it is reasonable that WWDC has no hardware release. After all, the core focus of the conference is on changes in the operating system and software updates, and hardware releases are usually scheduled for other periods of the year. So, in addition to introducing the new platform, there is indeed a lack of good reason to release hardware on WWDC.
In addition, in 2024, Apple seems to be more inclined to focus on fixing and improving its operating system rather than rushing to expand its new platform business in 2025.
Even so, the content displayed at this WWDC may not be as grand as before Apple's press conference. There are two major software highlights that are worth paying attention to. First, in order to achieve visual unity, Apple may extend the glass-like visionOS aesthetic design to iOS 26 and other systems. At the same time, Apple may also make adjustments to the version number naming rules to reduce possible confusion in the future.
Another important software highlight is Apple Intelligence. The feature caused a sensation when it was released at WWDC 2024, but due to the slow launch of Apple's features, it is reported that the update of Apple Intelligence's feature will be smaller than initially expected. The smaller update plan may cover opening up the basic model to third-party application developers, updating the "translation" app with Siri and AirPods, and launching a new AI power management model.
