In order to promote Chinese traditional culture and practice social responsibility, Industrial Bank Nanchang Branch went deep into the community to carry out the theme financial knowledge education activity of "Enjoy the Dragon Boat Festival, Consumer Protection Workers" before the Dragon Boat Festival. Cleverly integrate the traditional custom of making rice dumplings with the popularization of financial knowledge to convey the warmth of festivals and financial services to community residents.
At the event site, Industrial Bank Nanchang Branch set up a financial knowledge publicity booth in the densely populated area of the community, and placed carefully crafted financial knowledge publicity exhibition boards and publicity leaflets. The staff dressed in uniform clothing and turned into "financial guardians", enthusiastically distributed publicity leaflets to residents, and patiently explained the knowledge of preventing telecommunications fraud, anti-money laundering, and personal information protection. For elderly residents, staff also use the "home talk" method and combine real cases to remind them to be vigilant against "superior financial scams" and protect their "superior financial money".
The rice dumpling wrapping competition attracted a large number of residents to participate actively. The staff of Industrial Bank Nanchang Branch prepared the raw materials and tools for rice dumplings in advance. After the community residents arrived one after another, they picked up the rice dumpling leaves. After folding leaves, filling, wrapping, and bundling, various rice dumplings were "out of the oven". During the break of the event, the branch staff did not forget to popularize financial knowledge such as account security, rational investment, deposit insurance, etc. to residents on site. The misty zongzi fragrance and pleasant interaction outline a warm picture of neighborhood integration.
When the fragrance of the Dragon Boat Festival meets the "dry goods" of financial knowledge, consumer rights protection will be more warm. In the future, Industrial Bank Nanchang Branch will continue to innovate more "down-to-earth and popular" consumer rights protection activities, deliver financial knowledge to the people, and contribute more to inheriting cultural roots and building a harmonious financial ecology. (Xu Rongcan)
