On the morning of June 5, the 2025 "Digital Business Promotion Agriculture" online event in Guangxi and Guipin was held in Wuzhou City. At the meeting, big names gathered, and experts in the e-commerce field shared the cutting-edge trends, practical experience and future opportunities of e-commerce development around the new retail direction and rural e-commerce direction, bringing a feast of knowledge and wisdom.
Meituan's "Rural Revitalization E-commerce Leader Training Program" public welfare lecturer, Shanghai Jiaotong University New Rural Development Institute's Special Lecturer, Northwest Normal University Innovation and Entrepreneurship Tutor, China International E-Commerce Center-National Professional and Technical Personnel Continuing Education Base, Liu Yatong, shared brand reconstruction and product innovation - brand revolution and ecological coordination in the new retail era.
Deng Wujie, co-founder of Huinong.com, special expert of the China International E-Commerce Center of the Ministry of Commerce, visiting professor at Hunan Agricultural University, instructor of the National Shared Rural Revitalization Practice of the Ministry of Agriculture and Rural Affairs, and national champion of the 2nd China E-Commerce Lecturer Competition, focused on the Party Flag Leadership·e-commerce benefit the people and enterprises for training.
Feng Qulu, the head of the Wuzhou area of Guangxi SF Express Co., Ltd., delivered a speech on the "e-commerce + logistics" collaborative model to inject new momentum into rural revitalization.
Feng Qulu said that in traditional agriculture, logistics has always been a "bottleneck" problem that restricts the rise of agricultural products - the mountain roads are rugged, the transportation takes a long time, and the fresh food loss is high. The implementation of drone technology is changing this situation. Taking Gannan navel orange transportation as an example, the SF Express drone "Ark 150" has a load of 50 kilograms and a range of 20 kilometers. It can transport 5 tons of agricultural products every day, shortening the transportation time by more than 90%. In the past, fruit farmers needed to frequently travel back and forth on mountain roads, but now drones "fly as they come", which not only reduces labor intensity, but also reduces navel orange squeeze loss by 10%.
In Guangxi, this model will be replicated this year to develop special routes for special products such as lychee, kumquat, and tea. The drone flew directly over the mountains to help farmers solve the "first kilometer" transportation problem after picking, and allow agricultural products to get out of the mountains faster and fresher. Secondly, it is about ensuring the transportation of seafood and aquatic products. We have to mention innovative practices in the Zhoushan Islands. The drone "Fengzhou 90" has a 120-kilometer flight, shortening the seafood transportation time to 30 minutes, significantly improving product freshness and reducing return rate. This year, we plan to open a route from Beihai to Weizhou Island in Guangxi to build an efficient transportation channel for seafood and specialties.
Of course, the upgrade of logistics cannot be separated from the empowerment of sales. We rely on the "Yijia Yixuan" e-commerce platform to create a closed loop of "drone + live broadcast + e-commerce" to help farmers. At present, we have cooperated with more than 80 landmark production areas across the country to strictly select 100+ fresh food supply chains, with sales of hot products in a single season exceeding 200,000 orders and GMV of 20 million yuan, truly achieving "good products and good prices". In terms of marketing, the platform has cooperated with more than 500 top anchors, covering more than 50 million fans. Through live broadcast, Ganzhou navel oranges, Zhoushan seafood and other products have reached consumers directly, with a total of more than 200 million viewers. More importantly, we redefine fresh food after-sales service, and take the principle of "user experience first", so that consumers can buy with confidence and farmers can sell with peace of mind.
