Yidian Think Tank Brand-C Brand Digital Laboratory recently used big data technology to evaluate the brand communication effect of Shandong's well-known regional public brands of agricultural products, and released the Shandong's well-known regional public brands of agricultural products in April (referred to as the "INC Index"),Heze Peony topped the list.
Data shows that the average INC index of 106 well-known regional public brands in Shandong in April was 482.02, and the average communication influence increased by 0.40% compared with March. The top ten brands in the ranking are: Heze Peony, Rizhao Green Tea, Yantai Apple, Shanxian mutton soup, Laiyang pear, Pingyin rose, Laoshan tea, Yantai big cherry, Zhangqiu green onion, Jinxiang garlic.
According to reports, the full name of the INC index is "Internet Communication Influence Index", which is a quantitative evaluation system for brand communication effects in the digital era. The INC index evaluation dimensions of Shandong's well-known regional public brands cover communication breadth, communication popularity, and network attention. The theoretical limit value of the index is 1000, and each dimension index is divided into 5 levels from low to high according to the score size.
In which, the popularity of transmission is used to reflect the activity of information forwarding and comments, with level 5 as the highest level ("explosion level"). The evaluation results show that the spread of Heze peonies has reached level 5, and the Danxian mutton soup has reached level 4 ("improvement level") level.
In the INC index evaluation system, the Internet attention mainly reflects the degree of attention netizens to brand information on search platforms, and is an important reflection of brand influence in the digital era. The online attention level is also at level 5 as the highest level, level 1 as "sporadic attention", level 2 as "regional attention", and level 3 or above as "national attention". In this assessment, Heze Peony reached the "national attention" level, and the online attention of Danxian mutton soup reached the level 2 ("regional attention") level.
