IT Home June 10th news, according to a blog post released by market research agency CounterPoint Research yesterday (June 9th), it was reported that in the first quarter of 2025, the sales of foldable screen mobile phones in Europe accounted for 1.5% of the total smartphone sales, a year-on-year increase of only 4%, indicating that it is still a niche market.
Jan Stryjak, deputy director of Counterpoint Research, pointed out that such growth rates are worrying for an emerging market in an early stage of growth. Although the new folding screen devices have attracted frequent attention, the high price has discouraged ordinary consumers.
In addition, many people are confused about the actual use of foldable screen phones, while being full of doubts about the durability and service life of the device, which seriously limit the popularity of the market.
Segmented in terms of brands, in the first quarter of 2025, Samsung still firmly ranked first in the European foldable screen mobile phone market, but due to the strong rise of its competitors, its market share shrank significantly compared with the same period in 2024. IT Home attached the screenshot as follows:
Motorola has a more affordable Razr 50 Flip phones have successfully surpassed Honor and become the second largest folding screen manufacturer in Europe.
Honor, Google, Xiaomi and TECNO (a subsidiary of Transsion) also performed well, launching the HONOR Magic V3, Google Pixel 9 Fold and TECNO Phantom V Fold 2, some products have more attractive prices and seized market space.
Jan Stryjak stressed that the European folding screen market is undergoing profound changes. Samsung has long dominated with stable but lacking breakthrough products. However, innovative models launched by other manufacturers are rewriting the pattern.
Samsung also felt the pressure, planning to release a new folding screen phone in July, and revealed that it will launch an Ultra version, competing with Honor for the title of the thinnest book-style folding screen.
