WWDC 2025 keynote will begin later today, and Apple not only launches a major change to its multiple operating systems, but we will also witness a preview of upcoming products later this year. For the most part, the Cupertino company has always had an edge in software, but its grasp on AI is rather loose, and it's a terrible look when the company is currently valued at over $1 trillion. During the event, an analyst predicted that Apple would not show any major breakthroughs in AI, but believed that the advantages of its ecosystem would play a key role in enhancing the user experience.
on X In the above, Tianfeng International Securities analyst Ming-Chi Kuo claimed that UI changes and system improvement updates will play a secondary role, and its AI strategy will be the main focus. Unfortunately, Apple hasn't launched any significant breakthrough in the field of artificial intelligence, but instead believes the California-based giant can provide a development timeline on how its capabilities work on devices.
Remember that Apple has entrusted customers to upgrade to new iPhone 16 models for how it uses misleading ads to improve its Siri features and then failed to provide them. Perhaps WWDC 2025 is the right platform for Apple to correct past mistakes and demonstrate its commitment in the field. Kuo also mentioned that the company's device-side AI implementation can range from rebranding the Apple Intelligence to integrating AI at the system level to improve user experience.
1. Apple's AI strategy occupies a central position, and updates such as UI changes and system improvement play a secondary role. 2. It is expected that Apple's AI technology will not make any major breakthroughs. Nevertheless, due to limited market expectations,...—Ming-Chi Kuo (@mingchikuo) June 9, 2025The Cupertino giant can also provide third-party software developers with the right tools to incorporate AI into their applications and upgrade privacy and security features. As we all know, Apple is seriously behind in the field of generative AI, but Kuo points out that its advantages in software ecosystem, product design and chip development give it an advantage in this category. However, while these advantages ensure that Apple’s hardware provides effective AI services, it is not necessarily guaranteed to be different from anything that already exists, suggesting that the rollout of features previously promised by Apple needs to be done sometime in the future.
