When the rice dumpling leaves are fragrant, the people's sentiment is stronger. As the Dragon Boat Festival approaches, various branches of Dafang Fumin Rural Bank have innovated service forms, deeply integrated traditional culture with financial services, and through rich and colorful rice dumplings, they can narrow the distance with customers, convey the warmth of the festival, and at the same time popularize financial knowledge and improve the quality and efficiency of services.
The fragrance of rice dumplings is floating in the hall, and the Shexiang Branch invites guests to celebrate the festival together.
The Shexiang Branch uses the branch hall as the base, carefully arranges the Dragon Boat Festival theme decoration, innovates service methods, and invites customers to participate in the rice dumpling making activities at the outlets. At the event site, bank staff and customers fold rice leaves, fill in glutinous rice, and wrap fragrant rice dumplings, and appreciate the charm of traditional culture in laughter and joy. At the same time, the staff combined the zongzi-making activity with the popularization of financial knowledge, explaining to customers financial knowledge such as illegal fundraising, deposit insurance, etc., to achieve the "double integration" of traditional cultural experience and the popularization of financial knowledge.
Serve into the community, and the business department works with Shenda Community to bring warmth. The business department expands its service model, takes the initiative to go out of outlets, goes deep into Shenda Community, and makes rice dumplings with residents and chats with them. During the event, the staff not only sent holiday greetings to residents, but also introduced inclusive financial products and services through distribution of promotional leaflets and on-site Q&A, and answered financial questions that residents care about, making financial services more down-to-earth and more intimate.
The village and silver jointly build a strong friendship, and Huangnitang Branch connects villages to benefit people's livelihood
Huangnitang Branch actively practices the concept of "financial for the people", and works with Jinji Village, Gantang Village and other villages to invite villagers to participate in the rice dumpling making activities. At the event site, bank staff interacted cordially with the villagers. While promoting traditional culture, they also understood the villagers' financial needs in depth, etc., and provided villagers with more accurate financial services.
Financial service sites participate together, inclusive finance run Wanjia
In addition to the activities of each branch, financial service sites have also taken active action and joined the Dragon Boat Festival activities to provide holiday care to villagers through making rice dumplings and giving mugwort. The account manager went deep into the villages and communities under his jurisdiction, carrying out Dragon Boat Festival activities in many villages such as Bailong Village and Chuanyan Village, and worked with local villagers to share the Dragon Boat Festival atmosphere.
This Dragon Boat Festival series of activities not only allows customers to feel the considerate services of the Dafang Fumin Rural Bank, but also enhances customer stickiness and enhances brand influence through the innovative combination of traditional culture and financial services. In the future, Dafang Fumin Rural Bank will continue to be customer-centric and explore more people-friendly service models that combine local cultural characteristics, such as holding folk culture festivals and financial knowledge on campuses, injecting more financial vitality into local economic development and rural revitalization. (Zhao Caitong)
Editor: Zhang Wei, Wang Lijuan, Wang Jingjing, Cao Yang
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