Sometimes, Wei Dongyi, a mathematical genius called "Wei Shen" by netizens and the "Sweeping Monk" of Peking University's Mathematics Department, opened a personal account on a short video platform called "Wei Dongyi". In the only video of the account, Wei Dongyi was wearing a blue and white striped shirt and stood straight in front of the blackboard and introduced himself: "Hello everyone, my name is Wei Dongyi, this is my account."
As of now, the 4-second short video has received 13.81 million likes and 23.09 million fans, creating a new miracle of Internet fans.
According to Wei Dongyi's cousin, the original intention of creating an account was to allow Wei Dongyi to "get more contact with the outside world". The subsequent account will focus on mathematical knowledge sharing.
My cousin also revealed that although the account has been opened, Wei Dongyi does not intend to start a live broadcast unless he has the initiative. "He is very worried that being maliciously screenshot and spliced into fragments will have bad public opinion influence." Qichacha intellectual property information shows that "Wei Shen" has been applied for registration as a trademark by many parties. The applicants cover advertising, trade, technology and other companies and many natural persons. The international classification involves website services, education and entertainment, scientific instruments and other fields, and some trademarks have been successfully registered.
In addition, two companies tried to use "Wei Dongyi" earlier Registered as a trademark, international classification includes education and entertainment, advertising and sales, clothing, shoes and hats, etc., but these applications have been rejected and are currently invalid.
In response to such trademarks of "striking porcelain" and "taking advantage of popularity", Wei Dongyi's relatives said that the above trademark has nothing to do with Wei Dongyi himself. The relatives said that in response to possible infringement, legal measures will be taken to protect rights and crack down on the act of making money in the name of Wei Dongyi.
It can be seen from the incident of Wei Dongyi's trademark being registered, there is a prominent problem in the field of trademark protection at present: public figures and popular IPs have become "hot cakes" in the eyes of trademark squatters, and the trademark layout of individuals and enterprises is slightly slower and cannot keep up with the pace of squatters.
At present, recognizable symbols such as personal names, professional terms, Internet hot words/hot memes can be quickly converted into commercial value. Some squatters took advantage of the loopholes in the "priority principle" of trademark registration and hoarded trademarks in large quantities to obtain improper benefits.
If individuals and enterprises want to avoid themselves being caught in the trademark registration storm, they should improve their trademark protection awareness, apply for trademark registration in a timely manner when the relevant logo has value potential, and conduct full-category defensive registration when necessary to build a solid trademark protection barrier. Only in this way can one suffer losses in the tide of registering.
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