(Reporter Hu Xiao) On June 6, the District Media Center and Wuyou Media, the leading domestic multi-channel network (MCN) organization, officially signed a strategic cooperation agreement. The two parties will carry out in-depth cooperation on content creation, talent training, and cultural and tourism promotion, and jointly explore the "Putuo path" of the integrated development of "media + cultural and tourism".
At the signing site, the two parties simultaneously launched the "Putuo·Worry-free Talent Training Plan" and the "Putuo Cultural and Tourism Expert Plan". The two sides will establish a talent dispatch mechanism to achieve complementary resource advantages through two-way exchanges between business backbones.
It is understood that since its establishment in 2016, Wuyou Media has shown extensive influence in many fields such as live broadcasts and short videos. Currently, more than 100,000 anchors have signed contracts, including more than 5,000 high-quality artists, and the total number of fans on the entire network platform has exceeded 2 billion. In recent years, Wuyou Media and Putuo have carried out multi-dimensional cooperation on the theme of marine cultural and tourism, and have deeply participated in Putuo's "Island Basketball Event City". Through sports events, expert matrix promotion, and consumption scenario innovation, it has achieved exposure of over 100 million yuan across the network, and has successfully explored a new model of the integrated development of sports and tourism dual tracks.
In this cooperation, the District Integrated Media Center will rely on the high-quality capabilities of Wuyou Media in content author incubation, short video content production, brand commercial operation and creative marketing comprehensive services to jointly create a Putuo urban brand communication system, promote the high-quality development of the cultural and tourism industry in our district, develop cultural and tourism innovative products with Putuo characteristics, and jointly implement the "Puotuo Star Anchor" incubation plan to help Putuo establish the influence of the city's brand.
The relevant person in charge of Wuyou Media said that this is not only a new starting point for cooperation between the two sides, but also an important exploration of the integrated development of cultural and tourism innovation. We look forward to the two sides taking this opportunity to create a hot cultural and tourism IP through the triple driving of "high-quality content + precise traffic + immersive scenes" to help Putuo's cultural and tourism industry achieve a qualitative leap.
