June 18 is less than two weeks away, which is also the day of the annual promotion for most e-commerce platforms.
In order to occupy a little more market share, many platforms actually started the 618 event, but everyone seems to have no feeling at all. Why are the platform activities that were very popular in the past becoming more and more boring now?
There are only two main reasons, one is that the activity intensity is small. I personally added a fully automatic washing machine to the shopping cart a month ago. The price after coupon was 2,239 yuan. When it reached 618, the price after coupon was 2,015 yuan, which is indeed a little cheaper than usual, but the cheaper is very small, which is difficult to arouse people's desire to place an order immediately;
Second, the participation in the event is relatively complicated. When we are interested in participating in the event, you will find that you seem to have received a lot of discounts, but when you actually make a payment, you cannot maximize the discount, and it feels like a waste of time.
Just as people were disappointed with the 618 event, a mini program called "Qianxun Super Member" suddenly became popular because several events were held on this platform, all ended with a sold-out one. Taking the 521 fan pampering event as an example, all the products inside are 5.21 yuan, and even the three-piece set of Weather Pill worth 199 yuan is also priced at 5.21 yuan. This is the "shopping festival" that consumers really want. Without thinking, the discounts are in place in one step. It is no wonder that it can quietly become popular in a short period of time.
Of course, there is another reason why this mini program can become popular, because this is a platform that Weiya’s husband Dong Haifeng focuses on building. Dong Haifeng's commercial layout ability is unquestionable. Coupled with Viya's valuable experience during the live broadcast period, it is difficult for the mini program to not become popular.
Some people may ask: "Don't Weiya no longer become an anchor? How can it still help the company layout the mini program?"
Yes, Weiya is indeed no longer an anchor, but Weiya has not been idle in recent years, and her role has changed from an anchor in front of the stage to an entrepreneur behind the scenes.
Viya first helped the team create top live broadcast rooms such as "Bee Surprise Club", and the new team's fans on Taobao also exceeded tens of millions.
In addition, Via is still constantly devoted to public welfare undertakings. Recently, we also participated in the disabled public welfare activities organized by Zhejiang Special Education Vocational College to help them grow from "skill learners" to "value creators".
It is not difficult for us to see that although Via no longer broadcasts live, she still has more and more important things to do. She successfully transformed herself from an anchor to an entrepreneur, not only to be responsible for the company's team members, but also to assume corresponding social responsibilities, so that the society can be filled with more love and warmth.
Let’s go back to the mini program itself that Qianxun layouts. Its significance is not just that the company has an additional sales channel, but an important business layout, which brings a sense of security and certainty to the company itself, and greatly improves the company’s ability to resist risks.
But the most important thing is that whether it is Via or Qianxun Company, they know what users really want. good product selection plus good prices is the foundation of Qianxun Company's establishment, and it is something that the company will never change.
