IT Home reported on June 7 that shortly after Sony officially released its flagship phone Xperia 1 VII, the company launched a pre-sale event in many European countries and promised that pre-order users can receive a free pair of Sony WH-1000XM5 head-mounted noise-cancelling headphones.
However, many users have recently been on Reddit The report reported that his pre-order order was inexplicably "cut" and he neither received any advance notice nor any official explanation. Some users said they were told they needed to place a new order, but because the promotion of giving away headphones was over, they would not be able to get a bonus.
At present, this type of complaint is spread across many European countries, involving markets such as the Netherlands, Germany, the United Kingdom, France, etc., but Sony has not issued any explanation on this matter yet. This also makes users have to guess the reason by themselves. Some users believe that it may be a mistake in Sony's product system, or it may be that the company underestimates it. The market demand for Xperia 1 VII has led to poor capacity/inventory, so it is chosen to cut orders.
Previous news showed that Sony Xperia mobile phones are fully shifting to outsourcing, and "smartphones" are no longer listed as major production projects. The descriptions related to the removal of smartphones in Chonburi and Bonkadi factories in Thailand, which were previously responsible for the production of the Xperia series, and the factory in Wuxi, China, which has attracted much attention in recent years.