1. The entrepreneurial spirit behind the choking: use your life to build a business
"BYD is my life!" At the shareholders' meeting, Wang Chuanfu choked up instantly in the face of the shareholder's confession of "selling other stocks to BYD". This orphan who came out of rural Anhui welded all his 30 years of life into BYD: No side jobs, no real estate, and still lives in an employee apartment with a net worth of 10 billion. He even said bluntly, "I only have this company, I want to do something for the earth."
His "parafidence" is engraved in BYD's genes:
The boss who sleeps in the factory: In the early stage of entrepreneurship, in order to overcome battery technology, he led the team to sleep in the workshop to chew equipment, and used the "artificial + fixture" method to replace the sky-high production line in Japan, and forced the cost of lithium batteries from US$8 to US$2.5;30 years of "one stubbornness": From batteries to cars, reject all huge profits and temptations. In 2024, R&D investment of 54.2 billion exceeds the total of all A-share auto companies, and 120,000 engineers produce 15 patents per day;10 billion donations will be given back to the society: Establish a 3 billion education fund to donate new energy anatomy vehicles to the school to train the next generation of engineers."Dare to think, dare to do, dare to persist" - Wang Chuanfu interprets what it means in half his lifeEntrepreneur's backbone.
2. The industry's persistence in the darkest moments: not to step on, just be yourself
When black public relations stigmatizes YD, and when price wars sweep the industry, Wang Chuanfu's response is loud and loud:
"Never step on the peers! No matter how wronged you are, just do your own good."
This confidence comes from hard-core strength:
Use technology to break the inner coil: Blade battery punctures and does not catch fire, seal EV collision test scores, 54.2 billion years of R&D expenses build a moat; Use globalization to break rumorsUse long-termism to break price warUse long-termism to break price war: Energy storage batteries dare to sign a 30-year warranty, investing 100 billion yuan in intelligent driving but sticking to "safety is greater than showing off skills"."Comparing technology and competing with products is the right way", the appeal of BYD brand general manager Li Yunfei, reveals the key to breaking the situation in the industry.
3. Breakthrough in the pattern: What China needs is not internal friction, but more "BYD"
What is BYD doing when some car companies are busy tearing each other?
Open more than 3,000 patentsCloud rail technology fills the gap in traffic in small and medium-sized transportation #A3A3A3;">, use 1/5 of the subway cost to alleviate urban congestion;, write engineer culture into the BYD Basic Law, declare that "even if the factory disappears, as long as the engineer is there, you can be reborn"6."Perfect competition is the best gift for private enterprises", Wang Chuanfu is grateful for the fair stage of reform and opening up. Now, he is returning this gift to the world: 5.5 million annual sales target, 10 billion bet on AI, and annual output of tens of millions of vehicles——No war of words, only the footsteps of running forward
