The big promotion battle in the first half of this year is in full swing. Many people are taking advantage of this wave of season-changing promotion to buy new home appliances and digital products, and they also want to take advantage of the "old-for-new" national subsidy. But just recently, a news of "national subsidy suspension" suddenly came out, which made many consumers confused: Can I change it? Is there any subsidy still available?
This is not groundless. Chongqing has clearly suspended the "old-for-new" home appliance subsidy. According to the official response, the 1.2 billion yuan subsidy funds in the early stage have been issued, and at present, they can only "wait for policies and documents to be issued", which means that there is no clear letter to the resumption of subsidies in the short term.
Not only that, on the two platforms of Taobao and JD, Jiangsu's national subsidy activities also quietly "pressed the pause button". JD Jiangsu Special Zone reminds that "the activity is being upgraded", and the subsidies cannot be received or used temporarily; Taobao shows that "the national subsidy cannot be received during the upgrade period/use the national subsidy discount", and the specific recovery time must be "notified separately".
Jiangsu Department of Commerce also responded: This suspension is part of system upgrades and policy adjustments. From June 1, all online and offline subsidies in Jiangsu will be distributed in a limited manner, but the activity will continue until the end of the year. In other words, there will be money, but you can't just get it if you want it. It depends on your luck.
In addition to Chongqing and Jiangsu, Hubei, Guangdong (some cities), Shenyang and other places are also "upgraded", and they are currently unable to participate in the national supplementary activities of home appliances normally. Even Apple's self-operated flagship store has issued an announcement reminding that many regions cannot receive or use subsidies for the time being.
In fact, this wave of "suspension storm" is not a permanent shutdown, but a phased gap in subsidy funds. According to a relevant person in charge of the China Home Appliances Business Association, the second batch of subsidy funds in many regions are currently being allocated, and the third batch of policies are also being planned. From this perspective, the current suspension is only a short-term policy transition period, and it is likely to resume in the future.
Participation method: The method of collecting digital national subsidy on mobile phone is: search for "Digital national subsidy 899" on JD APP to receive it. The method of collecting home appliances is: Search for "Home Appliance Subsidy 933" on JD APP to reduce the country's supplement by 2,000 yuan. Search for "Mobile Appliance Subsidy 711" on JD APP to reduce the maximum reduction of 2,000
Be sure to get it first, the quota is limited!
Tip: First search the password on the app, and then click the historical search record every day!
However, it is the peak of 618 promotions, and the policy "stuck" has undoubtedly disrupted many people's buying and buying plans and also brought some anxiety to the market. Many businesses take the opportunity to hype, making it like "if you miss this wave, you will disappear", and there is actually no need to be too panicked. Friends who have plans to purchase new home appliances are advised to pay attention to the subsidy trends in your area first to avoid a waste of time.
After all, "old trade-in" has indeed driven a large amount of consumer demand this year. According to the data released by the Ministry of Commerce, as of the end of May, the five major categories such as home appliances, digital and automobiles have driven sales of more than 1.1 trillion yuan, and the total amount of subsidies has exceeded 175 million shares. The updates of home appliances are particularly obvious. Nearly 50 million people have purchased more than 77 million home appliances, and the sales of digital equipment are also quite impressive.
Summary: Don't panic, the national subsidy is just suspended, not cancelled!
If you are preparing to place an order for new home appliances during the 618 period, first check whether the subsidy policy in your location is still continuing, and get it as soon as possible if you have the conditions; don't be anxious if you have the suspension, as the policy will be reissued after the policy is upgraded.
Friends who want to get subsidies, remember to search for "Home Appliance Subsidy 933" or Taobao for pages such as "Red Packets from Heaven 3" in advance, and superimpose event discounts, and then you can get on the bus as soon as possible after the subsidies are restored!
