After working together to create approximately RMB 7.5 million in sales and phenomenal traffic,Gree Electric Appliances Chairman Dong Mingzhu and her former secretary Meng Yutong will broadcast live together again.
On June 9, Dong Mingzhu announced through her personal Weibo that the first "Dong Mingzhu Healthy Home" flagship store in the country with more than 1,000 square meters will open in Wanjiali Plaza, Changsha on June 10. On the promotional poster, In addition to Dong Mingzhu and host Du Haitao, Meng Yutong, who had previously received much attention, was also on the list. Meng Yutong also posted on Weibo to confirm the news, saying that "the three of them reunited to the original intention."
This means that after the "ice-breaking" live broadcast that sparked heated discussions across the Internet in late May, the two sides will cooperate again. Behind it is the 71-year-old "Iron Lady" Dong Mingzhu and Gree Electric Appliances, which are in charge of her. When facing the pressure of performance and diversification, they have the most sincere desire for traffic.
Two-event live broadcasts have attracted 7.5 million yuan
More than half a month ago, Dong Mingzhu and Meng Yutong's live broadcast cooperation brought traffic far beyond the usual period to Gree's live broadcast room.
Perhaps because of seeing the huge benefits brought by the cooperation, the two sides quickly finalized the "sequel" for the next day. However, data shows that the popularity of the second live broadcast on May 24 dropped significantly, with the number of viewers falling to about 611,000, and sales also fell to the range of 1 million to 2.5 million yuan. New Yellow River reporters observed that the live broadcast room on the afternoon of the 24th was significantly deserted compared to the night before.
Even so, The total sales of the two live broadcasts is about 7.5 million yuan, which is far beyond the daily level of Gree's live broadcast room.
For Meng Yutong's fans, some people think that her experience returning to Gree's live broadcast room was not pleasant, but some people think that working with Dong Mingzhu on live broadcast will allow Meng Yutong to continue to increase her fans. "Meng Yutong's participation in this live broadcast not only made money, but also exposed Dong Mingzhu's face. Who is the winner is actually clear at a glance."
Source: New Yellow River, Dahe News
