Recently, Via, who has faded out of the live broadcast industry for nearly four years, has shown signs of "coming back". Some netizens posted on social platforms that a WeChat mini program called "Qianxun Super Member" was quietly launched, with Via and his wife behind it, and Via herself even made a model in the video.
Red Star News quoted the report from New Yellow River that Weiya's husband Dong Haifeng released a video on his TikTok to commemorate the ninth anniversary of Weiya's live broadcast on May 22, and then revealed a mini program called "Qianxun Super Member" in the comment replies, and directly guided fans to "follow and register first."
In the subsequent video, Viya appears as a clothing model, while Dong Haifeng calls the mini program the "secret base" for fans. Therefore, some market voices believe that this is a signal that Weiya "returned" through mini programs and restarted selling goods. However, in Dong Haifeng's Douyin account, the above video about Viya can no longer be searched.
It is worth mentioning that the MCN company behind Via is "Qianxun (Hangzhou) Holdings Co., Ltd.", and the word "Qianxun" is also included in the name of the mini program recommended by Dong Haifeng. The mini program page is similar to a private domain mall, and the product categories are displayed in beauty, food, daily necessities and clothing.
The applet has held two events, among which all the products of the "605 Snack Festival" are sold out. The homepage is warming up for the next event, with the words "New Day within Members" and "In-house Purchase Price".
The picture comes from WeChat applet
From the homepage, the applet is not directly related to Viya himself. However, VIP exclusive customer service can be added on the homepage of the mini program. The latter's circle of friends includes videos and copywriting for mini program activities, including many videos and pictures of Viya appearing on the screen. In the copywriting, "sister" replaces Via, and there are labels such as "sister strongly recommends" and "sister same style".
Then, the Red Star Capital Bureau asked about the relationship between the mini program and Via, and the customer service replied, "This is my sister's secret base" and confirmed that the model in the promotional picture is Via.
The picture comes from the mini program customer service circle
In addition, the WeChat main body of the above-mentioned customer service company is Hangzhou Landu Technology Co., Ltd., which is consistent with the main body of the account "Dora's Magic Wand" after the renamed WeChat official account of "Viya Surprise Club".
Previously, Via was fined for tax evasion.
According to Xinhua News Agency on December 20, 2021, the Inspection Bureau of Hangzhou Taxation Bureau of Zhejiang Province found that the online anchor Huang Wei (net name: Weiya) evaded 643 million yuan in taxes through concealing personal income and fictitious business conversion income nature, and other methods of underpaying 60 million yuan in taxes. In accordance with the law, Huang Wei made a tax administrative penalty decision, recovered taxes, charged late payment fees and imposed a total of 1.341 billion yuan.
The State Administration of Taxation firmly supports the Hangzhou tax department to seriously deal with Huang Wei’s tax evasion case in accordance with the law. At the same time, tax authorities at all levels are required to insist on strict investigation and punishment of various tax evasion behaviors in accordance with the law, resolutely safeguard the authority of national tax laws, and promote social fairness and justice; we are required to conscientiously implement various tax preferential policies, continuously optimize tax services, and promote the standardization of new economy and new business forms in development and development in standards.
Source: Securities Times, Red Star News, Xinhua News Agency, etc.
