Last Wednesday, HubSpot announced that it had built deep integration with ChatGPT, a news that sparked great excitement among HubSpot users and marketing technology observers, but also some concerns about data security.
Many network voices claim that this is a paradigm shift for SaaS applications and artificial intelligence.
But opening access to customer data to any technology can be a bit worrying. This concern would be even more serious if it were an artificial intelligence company like OpenAI, the creator of ChatGPT. Large language models like ChatGPT need to be trained on the data.
To eliminate these concerns, HubSpot explicitly stated in its press release announcing the product that ChatGPT cannot use data for training purposes. HubSpot is a listed company, so there is no random statement in its press release, which is its true intention.
However, there are risks in processing almost anything in customer data. The legal and financial departments of the enterprise exist to reduce risks, so whether you can use this connector and how much you use it will depend on the risk tolerance of your organization. Many companies have policies on sharing customer data with applications that should be followed.
In addition to risks and compliance issues,""""This old saying still applies. How clean is the data in your CRM system? How well does ChatGPT understand this data?
